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Hi, everyone! Hope your week is off to a great start.
A few weeks ago, I had the opportunity to guest lecture at NYU on social strategy. Here are a few takeaways I shared.
Bridge creative and analytical thinking. I've developed fluency in both worlds — reading data and speaking the language of creatives — to build strategies that hold together end to end.
Don’t chase trends. Chase truths. The best creative content is rooted in humanity.
Always ask: “Why would people care?” Never neglect your audience. Whether it’s organic social content or an ad, always think of the end user and if your content serves them.
Would you share the Sports Jobs subscribe link on LinkedIn or your other socials this week? Appreciate it so much!
Sports Jobs by @OLIVIAwitherite — 03/16/26
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